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Work experience
Saks OFF 5th - Senior Product Manager

Mar 2022 - Present

  • Responsible for personalization and customer experience (CX) of product detail page (PDP), navigation, search, and other “top of funnel” functionality for the Saks Off 5th eCommerce site

  • Work with engineering, digital operations, external vendors, and business partners to develop and maintain a roadmap

  • Launched SO5 Trigger Service which served as the foundation for real-time personalized messages across marketing channels and helped lifecycle triggers drive 10X their demand per day in Holiday 2023

  • Led PDP redesign, including new image zoom UI and urgency messaging, that resulted in a 19% lift in Add To Cart (ATC) rate in 2023

  • Collaborate with engineering team for implementation and launch of each feature and enhancement

  • Coordinate A/B tests across the site to ensure new UI increases conversion rate and key interactions

  • Analyze and report on KPIs for the product details pages and related features

Lenovo - Web Product Manager

Feb 2019 - Mar 2022

  • Owned online Services vertical and the customer experience for eCommerce site

  • Managed end-to-end requirement definition for point-of-sale (POS) and after point-of-sale (APOS) upselling of Lenovo's services, software, and replacement parts.

  • Led two technical product owners and scrum teams (Services and SaaS)

  • Part of team that won the CIO Award in FY1920 for delivering a comprehensive Services Upsell solution across Lenovo's online platforms

  • Managed FY1920 eCommerce enhancements that increased Services revenue 80% YoY

  • Worked closely with business stakeholders to quantify business impact and business case for new capabilities

  • Coordinated with 3rd party vendors, IT and other supporting teams to understand impacts and estimate costs

  • Led blueprinting exercises with key stakeholders to address all resources and dependencies prior to development

  • Documented process flows, integration mappings and changes to supporting procedures

  • Engaged with UX team on concept work, wire frames, comps and prototypes

  • Prepared E2E test cases for new requirements across 3rd party and other dependent Lenovo teams

  • Established business and web success metrics with analytics team and monitored results

  • Reported to executives on progress toward KPIs, trends, projects

Comcast - Product Manager

Oct. 2017 - Feb. 2019

  • Own strategy and execution for the Comcast Business self-service platform experience including billing, service preferences, user management, and help ticket tracking.

  • Collaborate with business stakeholders and external technology groups to define and execute an integrated strategy and roadmap for the platform

  • Lead day-to-day functions and coordination of designing, testing, and delivering new software solutions

  • Supervise and empower team of two product owners to plan development iterations and deployments

  • Facilitate design, brainstorming, and work sessions

  • Define, track, and report key performance indicators (KPIs) for new features and functionality

  • Identify areas where process improvements can make a material business impact

BB&T (now Truist) - Digital Channel Analyst and Product Owner

Nov 2015 - Oct. 2017

  • Develop strategic and tactical plans for BB&T mobile products

  • Conduct planning/requirement sessions, monitor budget, facilitate business partner meetings, assist with marketing strategy and participate in testing

  • Support project work for implementation, ensure adherence to product plan and act as advocate for clients

  • Research, monitor and analyze industry trends, banking and financial services trends, metrics, customer needs and competitive information to guide the planning, development and performance of mobile services

  • Recommend product features and the product's multi-generational plan budget, timeline and quality of products implemented

First Bank - Digital Channel Product Manager

Jun 2013 - Nov 2015

  • Responsible for development and management of digital solutions for retail and commercial clients including online and mobile banking, eStatement delivery, and onboarding for loan and deposit products.

  • Oversaw vendor partnerships to ensure successful strategy, development, and optimization of digital experiences within the bank's risk controls

  • Developed and implemented cross-channel product launch marketing strategies focused on adoption and utilization

  • Analyzed channel-focused KPIs to measure progress against business objectives

  • Coordinated product testing across departments and customer groups to ensure product quality

  • Assembled product guides for frontline employee education and in-branch sales assistance

  • Segmented customer and prospect data for targeted campaigns and personalized web experiences

  • Led strategy and development of digital Mortgage Center featuring tools, segmented content, and loan applications

  • Designed, tested, and optimized email templates and landing pages to streamline digital sales funnel

  • Coordinated data-driven lead generation and nurturing campaigns across web, email, and social media

Eckel & Vaughan - Digital Marketing Specialist

Apr 2012 - June 2013


  • Developed marketing strategies for multiple communication channels including social media, web, and email

  • Coordinated market research and brand management initiatives including creative briefs, competitive analyses, and brand identity materials

  • Managed Google Adwords and social ad campaigns and provide detailed analytics reports and recommendations

  • Responsible for agency marketing including social media content, blog posts, agency white papers, and email campaigns

  • Leveraged Adobe Creative Suite and Final Cut Pro to develop blog and social media content

  • Project Director for North Carolina Energy Forum grassroots marketing campaign

  • Clients included American Petroleum Institute, Cree, Restoration Systems, House of Raeford, Harrah’s, ATM USA, and West Village

Digital Bungalow - Interactive Account Manager

Sept 2011 - Apr 2012


  • Coordinated web-based projects for a variety of clients including Dow Jones, New England Patriots, and MyLVAD

  • Collaborated with design and development teams to address client support requests and site enhancements

  • Developed and managed Digital Bungalow blog and social media accounts

  • Analyzed site and social media metrics for clients to optimize web strategy

SCVNGR / LevelUp - Brand Marketing Team

June 2011 - Sept 2011


  • Managed SCVNGR social media accounts and increased audience engagement on Facebook and Twitter

  • Implemented weekly social media team meetings to efficiently manage all company accounts and content calendars

  • Developed SCVNGR blog posts and coordinated public relations for national and international brand campaigns

  • Organized four lead-generating “Game Mechanics” webinars targeting 4,000 national brands

Ding Darling National Wildlife Refuge - Interactive Project Manager

Feb 2011 - May 2011


  • Coordinated construction of a the first interactive nature trail or “iNature Trail” at a national refuge

  • Developed project timeline and worked with the client to stay under a tight budget

  • Extensively researched QR code functionality and the mobile phone platform

  • Leveraged a variety of skills (project management, video editing, design) to accomplish goals








Digital Strategy

Product Management

Agile Software Development

Customer Experience (CX)

User Experience (UX) Design

Data Analysis

Marketing Automation

Email Marketing

Project Management

Social Media Strategy

Public Relations

Media Writing

Adobe Creative Suite

Final Cut Pro



2010 - present

2010 - present

Elon University - Master of Arts - Interactive Media

2010 - 2011

Elon University - Bachelor of Arts - Strategic Communications

2006 - 2010

Minors: Business Administration, International Studies

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