LARSBREDAHL

Work experience

 

Comcast - Product Manager

Oct. 2017 - Present

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• Own strategy and execution for the Comcast Business self-service platform experience including billing, service preferences, user management, and help ticket tracking.

• Collaborate with business stakeholders and external technology groups to define and execute an integrated strategy and roadmap for the platform

• Lead day-to-day functions and coordination of designing, testing, and delivering new software solutions

• Supervise and empower team of two product owners to plan development iterations and deployments

• Facilitate design, brainstorming, and work sessions

• Define, track, and report key performance indicators (KPIs) for new features and functionality

• Identify areas where process improvements can make a material business impact

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BB&T - Digital Channel Analyst and Certified Scrum Product Owner

Nov 2015 - Oct. 2017

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• Develop strategic and tactical plans for BB&T mobile products

• Conduct planning/requirement sessions, monitor budget, facilitate business partner meetings, assist with marketing strategy and participate in testing

• Support project work for implementation, ensure adherence to product plan and act as advocate for clients

• Research, monitor and analyze industry trends, banking and financial services trends, metrics, customer needs and competitive information to guide the planning, development and performance of mobile services

• Recommend product features and the product's multi-generational plan budget, timeline and quality of products implemented

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First Bank - Digital Channel Product Manager

Jun 2013 - Nov 2015

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• Responsible for development and management of digital solutions for retail and commercial clients including online and mobile banking, eStatement delivery, and onboarding for loan and deposit products.

• Oversaw vendor partnerships to ensure successful strategy, development, and optimization of digital experiences within the bank's risk controls

• Developed and implemented cross-channel product launch marketing strategies focused on adoption and utilization

• Analyzed channel-focused KPIs to measure progress against business objectives

• Coordinated product testing across departments and customer groups to ensure product quality

• Assembled product guides for frontline employee education and in-branch sales assistance

• Segmented customer and prospect data for targeted campaigns and personalized web experiences

• Led strategy and development of digital Mortgage Center featuring tools, segmented content, and loan applications

• Designed, tested, and optimized email templates and landing pages to streamline digital sales funnel

• Coordinated data-driven lead generation and nurturing campaigns across web, email, and social media

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Eckel & Vaughan - Digital Marketing Specialist

Apr 2012 - June 2013

 

• Developed marketing strategies for multiple communication channels including social media, web, and email

• Coordinated market research and brand management initiatives including creative briefs, competitive analyses, and brand identity materials

• Managed Google Adwords and social ad campaigns and provide detailed analytics reports and recommendations

• Responsible for agency marketing including social media content, blog posts, agency white papers, and email campaigns

• Leveraged Adobe Creative Suite and Final Cut Pro to develop blog and social media content

• Project Director for North Carolina Energy Forum grassroots marketing campaign

• Clients included American Petroleum Institute, Cree, Restoration Systems, House of Raeford, Harrah’s, ATM USA, and West Village

 

Digital Bungalow - Interactive Account Manager

Sept 2011 - Apr 2012

 

• Coordinated web-based projects for a variety of clients including Dow Jones, New England Patriots, and MyLVAD

• Collaborated with design and development teams to address client support requests and site enhancements

• Developed and managed Digital Bungalow blog and social media accounts

• Analyzed site and social media metrics for clients to optimize web strategy

 

SCVNGR / LevelUp - Brand Marketing Team

June 2011 - Sept 2011

 

• Managed SCVNGR social media accounts and increased audience engagement on Facebook and Twitter

• Implemented weekly social media team meetings to efficiently manage all company accounts and content calendars

• Developed SCVNGR blog posts and coordinated public relations for national and international brand campaigns

• Organized four lead-generating “Game Mechanics” webinars targeting 4,000 national brands

 

Ding Darling National Wildlife Refuge - Interactive Project Manager

Feb 2011 - May 2011

 

• Coordinated construction of a the first interactive nature trail or “iNature Trail” at a national refuge

• Developed project timeline and worked with the client to stay under a tight budget

• Extensively researched QR code functionality and the mobile phone platform

• Leveraged a variety of skills (project management, video editing, design) to accomplish goals

 

Languages

 

English

Spanish