Resume
Work experience
Comcast - Product Manager
Oct. 2017 - Present
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Own strategy and execution for the Comcast Business self-service platform experience including billing, service preferences, user management, and help ticket tracking.
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Collaborate with business stakeholders and external technology groups to define and execute an integrated strategy and roadmap for the platform
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Lead day-to-day functions and coordination of designing, testing, and delivering new software solutions
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Supervise and empower team of two product owners to plan development iterations and deployments
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Facilitate design, brainstorming, and work sessions
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Define, track, and report key performance indicators (KPIs) for new features and functionality
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Identify areas where process improvements can make a material business impact
BB&T - Digital Channel Analyst and Certified Scrum Product Owner
Nov 2015 - Oct. 2017
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Develop strategic and tactical plans for BB&T mobile products
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Conduct planning/requirement sessions, monitor budget, facilitate business partner meetings, assist with marketing strategy and participate in testing
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Support project work for implementation, ensure adherence to product plan and act as advocate for clients
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Research, monitor and analyze industry trends, banking and financial services trends, metrics, customer needs and competitive information to guide the planning, development and performance of mobile services
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Recommend product features and the product's multi-generational plan budget, timeline and quality of products implemented
First Bank - Digital Channel Product Manager
Jun 2013 - Nov 2015
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Responsible for development and management of digital solutions for retail and commercial clients including online and mobile banking, eStatement delivery, and onboarding for loan and deposit products.
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Oversaw vendor partnerships to ensure successful strategy, development, and optimization of digital experiences within the bank's risk controls
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Developed and implemented cross-channel product launch marketing strategies focused on adoption and utilization
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Analyzed channel-focused KPIs to measure progress against business objectives
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Coordinated product testing across departments and customer groups to ensure product quality
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Assembled product guides for frontline employee education and in-branch sales assistance
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Segmented customer and prospect data for targeted campaigns and personalized web experiences
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Led strategy and development of digital Mortgage Center featuring tools, segmented content, and loan applications
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Designed, tested, and optimized email templates and landing pages to streamline digital sales funnel
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Coordinated data-driven lead generation and nurturing campaigns across web, email, and social media
Eckel & Vaughan - Digital Marketing Specialist
Apr 2012 - June 2013
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Developed marketing strategies for multiple communication channels including social media, web, and email
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Coordinated market research and brand management initiatives including creative briefs, competitive analyses, and brand identity materials
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Managed Google Adwords and social ad campaigns and provide detailed analytics reports and recommendations
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Responsible for agency marketing including social media content, blog posts, agency white papers, and email campaigns
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Leveraged Adobe Creative Suite and Final Cut Pro to develop blog and social media content
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Project Director for North Carolina Energy Forum grassroots marketing campaign
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Clients included American Petroleum Institute, Cree, Restoration Systems, House of Raeford, Harrah’s, ATM USA, and West Village
Digital Bungalow - Interactive Account Manager
Sept 2011 - Apr 2012
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Coordinated web-based projects for a variety of clients including Dow Jones, New England Patriots, and MyLVAD
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Collaborated with design and development teams to address client support requests and site enhancements
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Developed and managed Digital Bungalow blog and social media accounts
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Analyzed site and social media metrics for clients to optimize web strategy
SCVNGR / LevelUp - Brand Marketing Team
June 2011 - Sept 2011
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Managed SCVNGR social media accounts and increased audience engagement on Facebook and Twitter
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Implemented weekly social media team meetings to efficiently manage all company accounts and content calendars
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Developed SCVNGR blog posts and coordinated public relations for national and international brand campaigns
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Organized four lead-generating “Game Mechanics” webinars targeting 4,000 national brands
Ding Darling National Wildlife Refuge - Interactive Project Manager
Feb 2011 - May 2011
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Coordinated construction of a the first interactive nature trail or “iNature Trail” at a national refuge
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Developed project timeline and worked with the client to stay under a tight budget
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Extensively researched QR code functionality and the mobile phone platform
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Leveraged a variety of skills (project management, video editing, design) to accomplish goals
Languages
English
Spanish
Skills
Digital Strategy
Product Management
Agile Software Development
Customer Experience (CX)
User Experience (UX) Design
Data Analysis
Marketing Automation
Email Marketing
Project Management
Social Media Strategy
Public Relations
Media Writing
Adobe Creative Suite
Final Cut Pro
HTML
CSS
2010 - present
2010 - present
Education
Elon University - Master of Arts - Interactive Media
2010 - 2011
Elon University - Bachelor of Arts - Strategic Communications
2006 - 2010
Minors: Business Administration, International Studies