"MyFirst Savings" Branding
When First Bank streamlined and rebranded banking products in 2013, I provided creative direction for the new youth savings account: MyFirst Savings.
Designed and developed new family-friendly mascot for the bank, "Troy the Plott Hound"
The mascot is the State Dog of North Carolina and named after the bank's hometown of Troy, N.C.
Managed agency design team in creating companion coloring book for new MyFirst Savings customers including a print version for branches and downloadable version for digital users.
Designed new product web page complete with account details and trackable widget for downloading the free coloring book