"MyFirst Savings" Branding

 

When First Bank streamlined and rebranded banking products in 2013, I provided creative direction for the new youth savings account: MyFirst Savings.

 

  • Designed and developed new family-friendly mascot for the bank, "Troy the Plott Hound"

  • The mascot is the State Dog of North Carolina and named after the bank's hometown of Troy, N.C.

  • Managed agency design team in creating companion coloring book for new MyFirst Savings customers including a print version for branches and downloadable version for digital users.

  • Designed new product web page complete with account details and trackable widget for downloading the free coloring book

 

View original character design.

Visit the product webpage.