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"MyFirst Savings" Branding


When First Bank streamlined and rebranded banking products in 2013, I provided creative direction for the new youth savings account: MyFirst Savings.


  • Designed and developed new family-friendly mascot for the bank, "Troy the Plott Hound"

  • The mascot is the State Dog of North Carolina and named after the bank's hometown of Troy, N.C.

  • Managed agency design team in creating companion coloring book for new MyFirst Savings customers including a print version for branches and downloadable version for digital users.

  • Designed new product web page complete with account details and trackable widget for downloading the free coloring book


View original character design.

Visit the product webpage.

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