Interview with mOSa Marketing

 

I sat down with mOSa Marketing to discuss the ins and outs of First Bank's marketing strategy. My key takeaways were the following:

 

 

  1. Know exactly who your audience is.

  2. Monitor the content so you know if it is working.

  3. Act like a publication more than a sales team.

  4. Use internal thought leaders.

  5. If all else fails, remember to "Think Local."

 

Read the full interview.