First Bank Email Marketing
As Digital Marketing Specialist at First Bank, I was tasked with overhauling our email communications channel and building an email marketing strategy.
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Researched and selected a new vendor, and oversaw implementation in early 2014.
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Worked with the Customer Intelligence team to build highly-specified audience segments based on product usage, balances, geographic location, and demographic information.
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Developed monthly First Bank News email to amplify financial education content and drive more traffic to the website.
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Created email components for bank-wide campaigns, announcements, local events, customer service, and product adoption.
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Built drip campaigns for post-event communications, mobile app launch, content downloads, and more.
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Have sent over 120 emails to over 1 million recipients while maintaining an open rate well above the industry average.