First Bank Email Marketing

 

As Digital Marketing Specialist at First Bank, I was tasked with overhauling our email communications channel and building an email marketing strategy.

 

  • Researched and selected a new vendor, and oversaw implementation in early 2014.

  • Worked with the Customer Intelligence team to build highly-specified audience segments based on product usage, balances, geographic location, and demographic information.

  • Developed monthly First Bank News email to amplify financial education content and drive more traffic to the website.

  • Created email components for bank-wide campaigns, announcements, local events, customer service, and product adoption.

  • Built drip campaigns for post-event communications, mobile app launch, content downloads, and more.

  • Have sent over 120 emails to over 1 million recipients while maintaining an open rate well above the industry average.